Position available at Spectra-Physics – Product Marketing Manager, bio-imaging

classic Classic list List threaded Threaded
1 message Options
Julien Klein Julien Klein
Reply | Threaded
Open this post in threaded view
|

Position available at Spectra-Physics – Product Marketing Manager, bio-imaging

*****
To join, leave or search the confocal microscopy listserv, go to:
http://lists.umn.edu/cgi-bin/wa?A0=confocalmicroscopy
Post images on http://www.imgur.com and include the link in your posting.
*****

Position available at Spectra-Physics – Product Marketing Manager, bio-
imaging



Spectra-Physics, a Newport Company based in Santa Clara, CA, is seeking
an experienced Product Marketing Manager for owning and driving the
business performance of product line of ultrafast lasers with applications in
bio-imaging and scientific research.

 

Job Responsibilities:

• Own the product line revenue, orders, P&L and strategy

• Define and communicate the product line strategy including
positioning, 4 P’s and partnering

• Forecast, with sales and operations input, product line volumes,
revenues and margins

• Contribute to the development of Spectra-Physics’ product and
technology roadmap

• Develop an understanding of market segmentation, application
and customer needs, competition, market trends and dynamics to support
strategies to target new opportunities and threats

• Develop the requirements and business cases for new products

• Manage the product lifecycle from product launch to obsolescence

• Drive product line decisions including product changes, resource
priorities, obsolescence, etc.

• Set product line pricing strategy

• Make pricing and go-no go decisions for standard and non-
standard product inquiries

• Facilitate business development through training of the sales
force, customer visits and demos, building relationships with key
influencers and customers

• Create messaging and content for marketing materials including
advertisements, data sheets, tradeshows, web site, PR, product memos,
newsletters and collateral

• Champion the product line through presentations at conferences
and writing application targeted technical articles/white papers, assist with
tradeshow preparation and execution

• Develop product line service strategy with service department

• Assist worldwide sales and service with technical support

• Travel 25%-30%

Job requirements

• Minimum 5-10 years product marketing experience

• Minimum 5-10 years industry experience in photonics or Life and
Health Science application

• Education: M.S. or Ph.D. in laser/photonics applications or
equivalent

• MBA or equivalent business experience a plus

• Strong verbal and written communication skills

• Team player and works well in complex cross-functional, global
situations

• Strategic thinker / planner while adept at tactical decisions and
requirements of role



Position location: Santa Clara, CA 95054



https://newport.tms.hrdepartment.com/jobs/1613/Product-Marketing-
ManagerSanta-Clara-CA



To apply please send your resume and cover letter to
[hidden email] and refer to position # 70001172